Centennial Route 66 5K
Celebrate the 100th anniversary of America’s most iconic highway while aligning your brand with a high-visibility, heritage-driven community event. The Centennial Route 66 5K blends fitness, tourism, nostalgia, and storytelling—drawing runners, families, and Route 66 travelers from across the region.
Why Sponsor the Centennial Route 66 5K?
- Once-in-a-generation Route 66 Centennial event
- Strong tourism, community, and destination appeal
- Highly visual, photo-friendly race environment
- Engaged audience of runners, families, and travelers
- Multi-channel exposure before, during, and after race day
Estimated Impressions & Reach
- Total Estimated Impressions: 35,000–55,000
- Event website & registration platform: 12,000–18,000
- Email marketing campaigns: 8,000–12,000
- Social media reach & sharing: 10,000–15,000
- On-site race-day exposure: 5,000–10,000
Audience Demographics
- Age: 25–44 (35%), 45–64 (40%), 65+ (15%), Under 25 (10%)
- Gender: Approximately 50% male / 50% female
- Health-conscious, active, and community-oriented
- Strong interest in dining, travel, hospitality, and local experiences
Sponsorship Levels & Benefits
| Level | Investment | Key Benefits |
|---|---|---|
| Title Sponsor (Exclusive) | $5,000 | Event named “Centennial Route 66 5K presented by [Sponsor Name]”. Largest logo placement across all event platforms, exclusive race bib branding, finish line banner prominence, press and media recognition, on-site activation space, verbal recognition at race start and awards ceremony, 10 complimentary race entries, and category exclusivity. |
| Gold Sponsor | $2,500 | Prominent logo placement on event website, registration page, and finish area signage. Social media promotion, vendor or promotional space on race day, verbal recognition during awards, and 6 complimentary race entries. |
| Silver Sponsor | $1,500 | Logo placement on event website and course or finish signage. Social media sponsor mention, verbal recognition during the event, and 4 complimentary race entries. |
| Bronze Sponsor | $750 | Logo or name listing on event website and shared sponsor signage. Ideal for local businesses seeking community visibility. Includes 2 complimentary race entries. |
| Supporting Sponsor | $300 | Name listing on event website and shared sponsor signage. Perfect for small businesses seeking affordable community exposure. |
Exclusive Experience Sponsorships
| Experience | Investment | Benefits |
|---|---|---|
| Finish Line Sponsor | $2,000 | Logo placement on finish line banner and finish area signage, verbal recognition during awards ceremony, website recognition, and 4 complimentary race entries. One sponsor only. |
| Magic Mile Sponsor | $1,500 | Presented as “The Magic Mile presented by [Sponsor Name]”. Signage at mile start and official mile split timing point, verbal recognition during race announcements, website recognition, and 2 complimentary race entries. One sponsor only. |
| Medal Sponsor | $1,500 | Logo or sponsor name on medal ribbon or medal back (design-approved), verbal recognition during awards ceremony, website recognition, and 2 complimentary race entries. One sponsor only. |
Ready to Become a Sponsor?
Sponsorships for the Centennial Route 66 5K are secured directly through our race office. To reserve your sponsorship level and receive an invoice, please email the information below. Sponsorships are limited and awarded on a first-come basis.
Information We Need
- Your Name
- Company or Organization Sponsoring
- Email Address
- Phone Number
Email your information to:
bill.stokes@fastscore.net
Contact
Bill Stokes
Race Director, Fastscore Race Timing and Productions
Email: bill.stokes@fastscore.net
Cell: 217-553-7695
Copy & Paste Starter Email
Subject: Centennial Route 66 5K Sponsorship Inquiry
Hello Bill,
I am interested in sponsoring the Centennial Route 66 5K